Presentation

Specialization Program in Data-Driven Marketing (version III): Presentation

Classes Start

April 2017

Duration

5 months approximately

Schedule

Monday and Tuesday 7:00 p.m. to 10:00 p.m.

Cost

S/.12,500

Contact

Leisla Padilla
T. 219-0100/ext: 2283
padilla_sl@up.edu.pe

Contact US

A specialist will contact you.

Specialization Program in Data-Driven Marketing seeks to provide skills for planning, administration and evaluation of marketing actions based on information

Marketing strategies and tactics based on information

"The new name Specialization Program of our products meets the new University Law No. 30220, for more information on this subject click here."

"The classes in the academic program will start with the minimum number of students enrolled as established by the Executive Education Center."

Universidad del Pacífico - Programa de Especialización en Data-Driven Marketing

Profile of the Student

Professional marketing, sales and commercial areas interested in acquiring analytical skills and new technologies for making decisions based on information.
Professionals from technology and systems who support commercial teams.

Professionals in other areas interested in acquiring skills based marketing information.

Objectives

Define a marketing strategy for your company based on data and business intelligence, using available information properly, gathering new information and properly analyzing the data.

To quantify the return on marketing initiatives and make decisions based on the right strategic value of customers and products.

Benefits

Professors with national and international experience developing projects in Data-Driven Marketing for major brands of Peru and worldwide.
Development of skills in creating marketing strategies and tactics based on data.