Presentation

Specialization Program in Digital Marketing Strategies (version VIII): Presentation

Classes Start

May 31 - 2017

Duration

6 months approximately

Schedule

Monday and Wednesday

7:00 p.m. to 10:00 p.m.

Cost

S/. 13,000
(ask for financing)

Contact

Grethel De la Cruz
T. 219-0100/ext:2708
gc.delacruzg@up.edu.pe

Contact US

A specialist will contact you.

The Specialization Program in Digital Marketing Strategy aims to provide the capabilities to develop an internet marketing plan to maintain consistency with all the marketing strategies of the organization and also helps to understand how to apply and evaluate the most important digital marketing tactics.

Design and implements digital strategies and tactics

"The new name Specialization Program of our products meets the new University Law No. 30220, for more information on this subject click here."

"The classes in the academic program will start with the minimum number of students enrolled as established by the Executive Education Center."

Universidad del Pacífico - Programa de Especialización en Estrategias de Marketing Digital

Profile of the Student

Professional management, marketing, economics or responsible for designing communications strategies and / or supervise the implementation of digital marketing tactics in their organizations.
Professional engineering, technology and other disciplines interested in exploring how to make a marketing plan and understand the role of technology and internet marketing today.

General managers who want to develop a digital marketing plan for your organization, besides knowing the value they bring the most important tactics to achieve their business objectives.

Objectives

When graduating, the participant will be able to:

Integrate the strategies and tactics of digital marketing to corporate strategic marketing plan based on the research, definition of strategies and tactics to financial evaluation of it.
Assess the value and impact of major digital marketing tactics according to business goals that seek to achieve.

Create an integrated marketing measurement plan and apply it using Google Analytics to generate customized reports and dashboards..

Benefits

Plana docente conformada por profesionales nacionales e internacionales con una amplía experiencia en cada uno de los cursos a brindar, así como en la enseñanza a alumnos de postgrado.
Metodología de enseñanza basada en casos y con una relación directa con los retos del mercado laboral actual.